Marketing plan Research Paper Example | Topics and Well Written Essays - 3750 words

Marketing plan - Research Paper Example UAE hold a population that is among the top earners and top spenders on grooming in the world. It has the largest cosmetics and grooming market among the Gulf countries and men’s grooming has transformed from a niche market to an unavoidable business segment in the past 10 years and holds further growth in the next 5 years. While the prime driver of men’s grooming market is shaving products, research suggests that skin care and hair care for men are expect to grow big in the near future. The male grooming products market of the UAE is currently a $56.16 million (208 million UAE Dirhams) business, which is expected to grow to $84 million by 2018. As per the official 2010 estimate, the UAE male population of 6,161,820 outnumbers the female population of 2,102,250 by almost 3:1. Among the male population, 92% consists of expatriates, mostly young people from emerging countries like India, Sri Lanka, Pakistan and Bangladesh, who today are no longer stereotyped as blue-colla red workers. In fact, Asian expatriates make up 44.6% of the total number of entrepreneurs in the UAE and of late, the pay rate differences between Asian and western expatriates are reportedly diminishing. In fact, Asian expatriates contribute about 63% of total consumer expenditure of the UAE The lucrative men’s grooming market is currently dominated by large multinationals such as L’Oreal, Nivea and Unilever. However, the market has so far gone largely untapped as these organisations operate by importing and selling their products through regional branches. Evidently, even in its current status, there is a huge business potential in men’s grooming in UAE. This report discusses the marketing plan of Arome de l'Emir, a proposed business that wishes to provide world-class hair care, skin care, shaving kits and fragrance products primarily to the young Asian male expatriates of the UAE. The goal of Arome de l'Emir is to be a pioneer business in the men’s gr ooming and lifestyle products market that enjoys high customer loyalty and brand recognition and delivers high value. However, the report highlights the many advantages, disadvantages, challenges and threats that Arome de l'Emir would face on its path to achieve its goals. Table of Contents Executive Summary 2 Table of Contents 4 Business Strategy 5 Business Goals 5 Mission statement 6 Internal and External environments 6 Market needs and opportunities 9 Marketing Strategy 11 Segmentation / target market 11 Intended Positioning 12 Product Analysis 13 Place (distribution network) analysis 14 Integrated communications analysis 15 Pricing analysis 16 Ethical Issues and Social Responsibilities 16 Conclusion 17 References 18 Business Strategy Business Goals Arome de l'Emir is a proposed business that wishes to have presence in men’s grooming. It will provide world-class hair care, skin care, shaving kits and fragrance products for the young male expatriates and citizens of the Uni ted Arab Emirates. It strives to bank in on the huge untapped male health and beauty market and be a market leader in the UAE in this business. Arome de

Why are modern political parties almost always catch-all in character Essay

Why are modern political parties almost always catch-all in character - Essay Example However, in the recent times this code of ethics and beliefs has been bypassed so many times in so many nations by such a large number of political parties that a new phrase had to be developed; catch-all political parties. However, it was believed that the catch-all party’s principles posed risks against democracy.1 In today’s day and age, almost all political parties fall in this category. What has caused this profound change in the working of the political lots, this is analyzed below. Historically political parties have generally shown strict adherence to their code of ethics and beliefs, henceforth referred to as Ideology. The political histories of some of the world’s greatest democracies such as the United States of America, the United Kingdom, Canada and Australia are replete with struggles in the name of political ideologies which would make the modern political actors seem novice. Take for instance the battle fought for slavery on America’s political grounds, in the decade prior to the US Civil war (1861-65). There was nothing greater in the minds of the northern republican politicians than the goal of abolition, while the southern democrats were willing to pay any price to defend their right to retaining slavery, as they had (mis)believed was embodied in their glorious constitution. The will to struggle for an ideology was strong enough for them to risk losing half their country. Despite all this, it was the ideology of ‘equal human rig hts’, so much propounded by the northern republicans that finally emerged victorious. It has been more than one and a half century since those events have passed and a lot has changed since then. Especially a great change has been witnessed in the character of the political parties. In the modern era have been born the catch-all political parties; parties that have expanded their appeal base so far and wide that their voters do not necessarily share their ideologies. The birth of

Advantages and Disadvantages of Using the Internet Essay Example for Free

Advantages and Disadvantages of Using the Internet Essay Nowadays, the Internet is growing rapidly. Many people open Internet because it assists a lot of benefits to humans. However, many people become victims after accessing the internet. In this essay, I will discuss the benefits and dangers of the internet. The internet has many benefits. One of these benefits of Internet is it is the medium of communication. There are many facilities on the internet helps us to communicate such as E-mail, Facebook, Twitter and others. All these facilities enable people to communicate with other people from different countries in the world so that it can explore other cultures of different ethnicity. Also, Internet is a medium of information. Today, a lot of people need the information from the internet. Because every second on the internet, updates the information required by humans. For instance, Google and Yahoo are search engine information on the internet that provide all kinds of topics the information we need. Furthermore, Internet is a medium of entertainment. Internet becomes successful because it provides a lot of entertainment that humans need. For example, today many people are watching or downloading free entertainment on the internet, and many people are playing on-line games. In contrary, the internet has a lot of disadvantages. The fact of the matter is that the internet has thousands of porn sites. This is the greatest threat to human life, especially the children. There have been many people who became victims of pornographic sites on the internet. For example, now in Indonesia, many teenage girls do not have virgin. That is because porn sites affect their lifestyle so that they eliminate the virgin with boyfriend easily. Also, the Internet sends viruses to your computer. When your computer connects to the internet it is often the case that a virus attacks your computer hard disk. In addition, many people steal personal information on the internet. The case is often occurring in today’s world, when people save personal information such as name, address, credit card number, and others, so many criminals will access the data. Therefore, beware of internet because he has a lot of harm to human life. In conclusion, I believe that the Internet helps people in the communications, information and entertainment. However, the Internet also has much negative side. Therefore, use the internet for positive things so that we get a lot of benefits.

Self Evaluation of Teaching Style in Nursing Education

Self Evaluation of Teaching Style in Nursing Education As a Lecturer in acute and critical care I am responsible for the education of adults with a formal registered, recordable qualification within a medical discipline, predominantly nursing and allied professions. I have a varied role, that of my own practice, education in practice and as a Lecturer within a University. I am a registered Nurse and Paramedic with experience of teaching and mentoring others. This critical self evaluation aims to demonstrate a knowledge and understanding of the theoretical educational frameworks and their application to my teaching, mentoring and how this may influence my colleagues and students. My intention is to show my appreciation of pertinent concepts and their application to my teaching style through a range of research into relevant topics. The term â€Å"Education† is derived from the Latin root ‘e out and ‘ducare to lead, so ‘educare has been translated for English interpretation â€Å"To Lead, to bring Forth from that which is within†. Epistemology, a branch of philosophy that investigates the origin, nature, methods and limits of human knowledge has been considered by key thinkers for centuries. Pedagogy is the study of teaching. As an example, Paulo Freire , referred to his teaching of Adults as â€Å"critical pedagogy†. Andragogy, a term initially used by a German Educator in 1883 and developed into a theory by Knowles, is the process of engaging adult learners within a structure of learning. Knowles asserts Andragogy should be considered separately to Pedagogy. Knowles assertion lies in the belief that a Greek translation of pedagogy is â€Å"Child-leading† and Andragogy is â€Å"man leading†. Like all adult learners Nurses, Paramedics and Health Visitors differ widely from one another in their personal characteristics. These differences come from alterations in intelligence, motivation, personality types and our individual learning styles. Human physical development completes at adulthood therefore we could be forgiven for believing that this is the same for psychological development. The main theories underpinning adult learning are from the humanistic approaches of Abraham Maslow and Carl Rogers, Malcolm Knowles and his work on the experiential learning approach within Androgogy, and David Kolbs extension of Knowles work with the Learning Cycle. Pedagogy is the study of teaching. Paulo Freire referred to his teaching of Adults as â€Å"critical pedagogy†. Androgogy is an educational approach characterised by student centred, self directed learning. (Merriam, 2001). Carr (2002) identifies we [humans], are all different and in particular our values, personalities and character are resistant to explanation and understanding. We do not lend ourselves to easy explanation and understanding in terms of the chemical, physical or biological construction. Carr (ibid), considers attempts to categorise education and our learners. He cites the doctrine of Rene Descartes known as Cartesian Dualism, the idea that minds and souls are separate to that of our physical bodies. Curzon (2004) states the most influential taxonomy of learning objectives is that of Bloom, an American psychologist from the University of Chicago, â€Å"Blooms Taxonomy†. Taxonomy is a formal way to classify a subject based on a belief of relationship within. (Curzon, 2004) suggests caution with the semantics surrounding Taxonomy in education. The study of science for example refers to taxonomy as a strictly ordered classification of objects and phenomena. Bloom however classifies areas such as â€Å"Knowledge† and â€Å"synthesis†. These classifications are unlike that of specimens of human anatomy such as a muscle fibre or mitochondria; these may be seen, discussed and placed within a hierarchical order based on size. Placement of ‘analyses or ‘appraisal within a category used by Blooms Taxonomy will lend itself to a degree of subjectivity and appears to support Cartesian Dualism. The great classifiers, Li Shih-Chen (1518-93) and Linnaeus (1707-78) when creating taxonomy reacted subjectively whilst following an ordered fashion (Curzon, 2004). There have been three clear models of learning offered that have been of particular influence in education. Cognivist, Behaviourist, and Humanist. Cognitive, assimilation and accommodation of the world. Behaviourist, a scientific positivist approach to learning. Humanist, wishing to empowered the learner. Piagets theory of cognitive development discusses an intellectuals adaption to an environment while intellect develops. (Piaget and Inhelder, 1969). According to Piaget (ibid) for this adaption to occur there must be a form of organisation within the individual. Schemas (organisational or conceptual patterns of the mind) are ways the individual makes sense of an environment. Schemas are like small inner theories that develop during infancy and become more complex as development continues. When a child is involved in a new situation they will have already formed schemas. They will assimilate the new situation and if the original schema appears inadequate they will modify it in order to make sense of the new situation. For example an apple is green therefore all fruit is green until they are given a banana. Piaget explains this as â€Å"assimilation and accommodation†. Piaget theorises that assimilation and accommodation are in balance and a dynamic process allowing for an individuals learning to develop. Levinson (1986) has further developed a model of adult development. This identifies four major periods and attempts to place adulthood into specific times of change. Levinsons theory, although sound, has yet to be widely accepted. I have taught across Levinsons methodology and unknown to me at the time created schemas (Piaget) of my own in order to engage with the range of adult learners within my groups. An example of this is a day teaching a class of Qualified Nursing Students studying towards a higher degree, the youngest in her early twenties and the oldest in her fifties. I requested feedback on the various teaching styles employed and asked for an anonymous score for each element taught. The day consisted of a variety of Presentations, Quiz style papers, group work and student presentations. I will revisit these results later in this paper while exploring the different ways in which people learn but I am attempting to theorise if older students may be better acquainted with more didactic approaches to education because of internal schemas made in earlier styles of teaching encountered in contrast to the more diverse nature of current teaching processs encountered by younger students? The feedback shows that although the group enjoyed the learning process, the employed seemed to please some more than others. A further consideration of this feedback shows that the older members of the class preferred to sit and listen to a constructed more didactic approach liking the group work and personal research less than the younger students. Rogers seeks to explain different ways adults engage in Education and places them into three categories. (Rogers, A 2002) These categories are listed with examples of my own educational involvement. Formal I deliver formal education for Post Registration students working toward higher academic standard within a university setting. Extra-formal I have taught on Courses run by other learning providers. Students working in mostly unrelated areas but obtaining a certificate. Informal I have taught my hobby to others for their own personal growth. Contributions from Kolb (1984) and Knowles (1984) led to Kolbs Androgogy. Kolbs Androgogy allows for a style of education that includes the experiences of its learners. Students are actively encouraged to consider their experiences and reflect upon them in order to improve learning outcomes and understanding. Reflecting on these experiences will allow for modification of cognitive structures (schemas) and this will enable preparation for the next cycle of experiential learning. Motivation of the student. This is a personal reflective list of my motivation to study the theory of Education and how it relates to practice as an example to be considered as we moved through some of the theory of motivation. My work requires me to achieve a Qualification in Education I want to be an excellent teacher I would like my students to enjoy learning with me I need my students to be able to learn with my guidance. Adult motivation is considered an important factor in the learning process. Theories of motivation assume that adult learning is with purpose and leading toward a goal. To explain motivation we reflect the views of different schools of psychology. The behaviourist views motivation as environmental rather than coming from within an individual. This approach is determined by how well things went before. If attending a course was considered dull and uninteresting they will not return and therefore their course attendance behaviour has been reinforced. Maslow (Maslow, A 1971) published the ‘Theory of Human Motivation. Maslow identifies motivation in an individual as them trying to grow. He believes that at any particular time an individuals behaviour is dominated by the stronger of his/her needs. Maslow arranges these into a hierarchy of needs. Each class of need is stronger than the one above in the hierarchy. The higher up the hierarchy the weaker the need becomes. Progression up is dependent on the individuals needs being met at a particular level. Maslows hierarchy of needs ranges from the very basic needs of food and warmth to the self actualising, the fulfilment of ones potential. If I stop to consider my motivation expressed above against Maslow I can see that I am aiming for self actualising, wanting to be an excellent teacher. I am looking to fulfil my full potential. However at the same time I am fulfilling some more basic needs by requiring a qualification in order to feed my family and pay my mortgage. This seems to disagree with Maslow and his theory that one basic need must be fulfilled before moving on to the weaker higher need? (although, of course I am not without food or shelter, yet!) According to Quinn I am not alone with my critique of Maslows theory. There are many documented incidents of people becoming highly creative despite a lack of basic needs; for example, in concentration camps in World War Two. So this theory suggests that my students will most likely be able to reach their own potential if they are at the top of Maslows hierarchy. If this is true then student accommodation will truly have improved also! The opponent-process theory, (Solomon, 1980); focuses on the emotional state. When an emotional reaction is generated within an individual an opposing reaction is also generated. The opponent- process theory For example a student Paramedic is finding the nervous system difficult to understand but has a Eureka moment; this triggers emotion A and B. Emotion A) pleasure, a student is pleased she now grasps the concept of neuro- transmitters and believes she can understand pain control and maybe pass her course, this also generates an opposite emotional state, B) displeasure but in lesser amounts, she may forget. Emotion B) remains the same at all times but each time emotion A) is triggered it increases in size. I like this theory, in essence it comments that emotions are an act of balance, homeostatic if you will and we can choose to increase the positive aspect of learning experiences creating happy students. Continuity with positive reactions within our students will continue to add to emotion A) allowing it growth and the student to retain a positive outlook with her education and the way it is delivered. This theory also explains why although a student is doing well with their studies they may also feel negative emotions. It has been criticised for being over general but I believe it is useful to understand that both positive and negative emotions are within our students continually but can be offset. I therefore must be mindful that I can also reverse the process leading to unhappy students. Psychologists have attempted to categorise motivation. They are presented under four headings. (Biggs, 1991) Instrumental motivation This type is described by Biggs as extrinsic, students are performing purely to receive a reward, such as a qualification or to avoid a reprimand such as loss of promotion. In order to educate an individual with this type of motivation Biggs suggests that teaching should be seen as constructive. This type of motivation is in complete contrast to intrinsic motivation. Intrinsic motivation These students want to learn for the pleasure of learning. I would link this to Maslows hierarchy and believe a student with purely intrinsic motivation must be, according to Maslow, looking to fulfil their personal potential, (self actualising). Social motivation A drive to please others and receive approval or praise lies behind this form of motivation. The student is generally unconcerned by the qualification but requires the reinforcement activity of the person they consider to be important. This is often someone they respect or admire. Achievement motivation. These students want to achieve success. Achievement motivation is further sub divided by (Ausubel, 1963) Cognitive drive- satisfaction of a believed need to know. Self enhancement- satisfying a need for self esteem Affiliation- seeking approval from others. How we Learn Kaminsky, James S, A New History of Educational Philosophy, Westport, CN: Greenwood Press. Carr, David 2002, Making Sense of Education: An Introduction to the Philosophy and Theory of Education and Teaching, Taylor Francis, Available from: http://lib.myilibrary.com/Browse/open.asp?ID=11208loc=iii8 December 20 Curzon, L.B 2004, Teaching in Further education: An Outline of Principles and Practice, 6th Edition. Continuum London. New York Merriam, S.B. (2001) Androgogy and self directed learning: Pillars of adult learning theory. New Directions for Adult and Continuing Education, Vol98. Kaufman DM, Mann KV, Jennett PA. 2000. Teaching and learning in medical education: How theory can inform practice. Edinburgh UK: Association for Studies in Medical Education, Rogers, A 1996, Teaching Adults, 3rd Edition, Open University Press Levinson, D.J (1978) Seasons of a Mans Life. New York: Knopf. Solomon, R.L. and Corbit, J.D (1974) An opponent process theory of acquired motivation, American Psychologist, 35, 119-41 Solomon, R.L. (1980) The opponent process theory of acquired motivation: the costs of pleasure and the benefits of pain, American Psychologist, 35, 691-712 Maslow, A. (1971), The farther reaches of Human Nature, penguin,Harmondesworth. Biggs, J.B. (1991), Teaching for Learning, Hawthorn, Victoria, Acer Ausubel (1963), The Psychology of Meaningful Verbal Learning. New York: Grune and Stratton Light, G and Cox,R (2001), Learning and Teaching in Higher Education-The Reflective Professional, London, Sage Publications

Conflict And Resolution Within A Work Group Essay example -- Group Tea

Effective communications is defined as the successful exchange of information between individuals. An effective communicator is successful in establishing an active two-way link with another individual or group. When people work in groups, there are two quite separate issues involved. The first is the task and the problems involved in getting the job done. The second is the process of the group work itself: the mechanisms by which the group acts as a unit. Without due attention to this process the value of the group can be diminished or even destroyed; yet with a little explicit management of the process, it can enhance the worth of the group to be many times the sum of the worth of its individuals. It is this synergy which makes group work attractive in corporate organization despite the possible problems (and time spent) in group formation (Blair, 2015). Conflict and Causes of Conflicts Conflict is any situation in which individuals or groups do not agree. Individuals or groups have different ideas, interest or goals and can not compromise because the opposing parties have strong beliefs that they are very different from each other. People have different views on many different subjects; therefore, when interests are threatened, conflicts arise. There are two types of conflicts: positive conflicts and negative conflicts. A positive conflict is where the outcome of the conflict results in a positive solution. If the conflict creates better decisions, develops shared ideas, and personal growth and change, it is considered to be a positive conflict. Negative conflict is where the outcome of the conflict creates a destructive result. If the conflict creates unresolved anger, personality clashes, low self esteem or low ... ...rson chooses the way the encoded message is to be transmitted or channeled to the other person or group. This can be done by various ways, such as, face-to-face, written, or electronic mail, just to touch on a few. Upon receiving the message the receiver has the option to provide feedback to the source. Feedback is a fundamental part of the communication process. It is important to realize how critical feedback can be and how it can overcome difficulties when communicating. The group process must be planned, monitored and reviewed just like any other managed process (Blair, 2015). References Blair, G.M. (n.d.). Groups that work. Web. 17 April 2015. http://www.see.ed.ac.uk/~gerard/Management/art0.html Beard, Ronald. (n.d.). "Working With Group Conflict" University of Maine. Web. 17 April 2015. http://www.umext.maine.edu/onlinepubs/PDFpubs/6106.pdf

Whats in a Portrait? :: essays research papers fc

What’s in a Portrait?   Ã‚  Ã‚  Ã‚  Ã‚  What’s in a portrait? Is it simply just a photographic image of a person only done in oil paints, or is there much more to it? Is a portrait a way of peeling away the layers of a person and visually representing who they really are? Gericault’s Monomania: Portrait of an Excessively Jealous Woman and Cezanne’s Madame Cezanne in the Conservatory are both portraits of women. Even though these paintings are portraits of women they are completely different portraits. These are not just paintings depicting two different women. They show us who they really are, or what they meant to the artist. The artists paint them in a way that represents how history and time period affect the way and artists paints.   Ã‚  Ã‚  Ã‚  Ã‚  In Gericault’s Monomania: Portrait of and Excessively Jealous Woman, the artist captures the pure emotion of a woman suffering from a debilitating mental disease. The composition is symmetrical for the most part and the subject is positioned in the center of the canvas, which emphasizes her more as a point of focus. The brushwork is visible, but disappears around her face where there is great detail to clearly show her emotional state. The rest of her contains very visible brushwork, and it’s very sketchy. Most of her body doesn’t even seem to be brushed, but more like the paint has been blocked in with a palette knife, thus making the details of the face stand out more. Contours have been completely eliminated in this painting; he uses direct tone and color instead to convey the painting. There seems to be no direct light source everything seems to be in the dark, perhaps hinting at the subject’s mental state of mind. The only thing th at seems remotely lit up is the women’s face drawing more attention to the expression on it. The colors are of a darker palette, and there is a slight sense of complimentary colors with the red and a very deep dark green. The repetition of the color red in her clothes and again in her eyes is a very strong emphasis in this painting. It helps draw more attention to her expression thus adding more emotional content to the painitng. Plus, the red in her eyes alludes to her instability. There is no sense of deep space. The women seems have been painted from straight on, although there is something to the right of the artist that is drawing her attention that way, quite possibly making her have her present expression.

Major Problems In California History Essay

The major arguments in the two essays by Cletus E. Daniel and Devra Anne Weber revolved around the harsh working conditions and poor wages that the farm workers were subjected to in California. These injustices prompted reactions from the farm workers through strikes that were organized by their unions and mutual aid societies in a bid to negotiate for better wages and improved standards of living. The essays also highlight the fact that the farm workforce in California comprised majorly of Mexican workers and a minority of Filipino workers. Finally, the essays highlight the unsuccessful nature of the attempts by the farm workers to push for reforms in their working and living standards as well as negotiating for wage increase. However, there also exist some differences between the conclusions of the two essays. According to Devra, the Mexican union headed by the Mexican Consul, Terrazas was able to reach an agreement with the growers concerning the conditions and wages of the Mexican workers. The agreement included a wage payment of between twenty five to thirty five cents per hour and thirteen cents a crate. It also suggested guaranteed access to water to workers furnished by the growers. Devra also records that this agreement was reached without complete support of the union. According to her, the issue of communism was vital in the history of California labor. This comes to light with the agreement of the growers to give protection to their workers against the communist agitators (Weber, 295). Cletus however does not record any instance where such an agreement was reached between union members and growers. He concludes by showing the plight and helplessness suffered by the farm workers following the failure to procure better working conditions and higher wages. Cletus distanced capitalism as the cause of the problems experienced by the farm workers citing that they believed their problems to be as a result of low wages (Daniel, 288). As far as the difference in the conclusions of the two essays is concerned, the question on the accuracy of the California history of labor comes to mind. This is a problem that is brought about by the uniqueness of each author in interpretation of events and occurrences in history. This in the two essays is brought to light by the link created by Devra between the problems the growers were experiencing with the farm workers and communist agitators while Cletus explores this issue from a capitalist perspective and its link to the problems experienced by the farm workers. The Imperial Valley episode reveals a number of issues about labor and unionism in the US. To begin with, it highlights the frustrations of the farm workers in terms of poor working and living conditions as well as low wages which led to the surge in protests and strikes. It is these frustrations that necessitated the participation and formation of unions so as to fight for the rights of the workers following the realization that the only way that they could be heard was only if they acted collectively. Another issue that is revealed is the use of authorities to suppress the unionization attempts of the workers as well as to deny them their rights of assembly and strikes. The growers used city, county, state and federal authorities to quell strikes by the workers. There also was the unfair trial of the leaders of the unions for example the El Centro trial which were meant to intimidate future leaders of the unions. Finally, it appears that it is the communists that were actively involved in the fight for the rights of the farm workers as well as the unionization attempts. This is because it is the communists that came to head the unions and organize strikes against the growers who were capitalists. References Daniel Cletus E. Communist Organizers in the Imperial Valley Weber Devra A. Mexicano Farm workers on Strike